HOW TO USE FACEBOOK FOR BUSINESS
Facebook has well over A Billion active users. Now that is definitely a huge number, considering the fact that Facebook came into existence in 2004. This offers a huge opportunity for business owners. Facebook helps them to get more exposure, attract new customers and to create customer delight.
Here are a few tips on how to use Facebook for business.
The first step is to create a Facebook account. It is very easy and does not take more than 10 minutes. You need to just go to site and follow the directions step-by-step. You need to enter your business details and save them.
Publish your business’ Facebook profile in your business premises, marketing material, website, business card, etc. You may speak to your existing contacts and encourage them to like the page. Once you have 25 fans, you can request Facebook for a vanity URL.
Run Facebook ads. Facebook gives $50 vouchers of ad credit for new advertisers. You may use them to kick-start your campaign. Send traffic to your page. It is advisable to offer incentives to people who like your page of share the content. You may consider offering free e-books, videos, coupons, etc.
Engage your fans. You need to have at least one post per day. More than one post per day is even better. Ensure that whatever you are posting is of value, and actually adds value to your customers and or prospects. You can also share some information about your products and or services.
You may also consider posting product demonstrations or product reviews are popular and will get you targeted buyers. The best time to post is around 11:00 am, 1:00 pm and 3:00 pm, Eastern Standard Time, as per a study. Wednesday is the most popular time among Facebook users.
Post visuals along with text or even better videos. People are naturally attracted to visuals. And videos, create that personal connection or make you look more professional. You may also publish photographs of your office or workspace, happy employees and even, happy customers. It is a good idea to publish photos and videos of events related to your business.
Engagement is the key to success in Facebook. Offer assistance using your products or services. Seek feedback from your fans. Ask their opinion about your business. Share your visions about the business. But most important, when a customer posts a complaint, ensure that it is resolved on priority and the same is communicated to the customer.
Your creativity is the only limit when it comes to Facebook. By implementing the above-mentioned tips, you are sure to get an edge over your competitors.